Department of Virginia
2019-2020 Public Relations Program
100 Years of Honoring Service with the 3 “Ws”
The goal of the Public Relations Committee is to promote WHO we are, WHAT we do, and WHY we matter to our members, potential members, and to the general public.
Taking the time to celebrate our 100th year and sharing a story, whether through print or electronically, of someone you know who has made a positive impact on our mission is the focus for 2019-2020!
How can you accomplish this goal?
- Promote a positive image of the American Legion Auxiliary by supporting and promoting the efforts of Goal #5 of the ALA Centennial Strategic Plan (with the American Legion, Build Brand Loyalty) and the use of the variety of public relations materials and resources available online.
Ex. Give an Auxiliary magazine gift subscription to your local library or doctor’s office
- Build brand loyalty of the American Legion Auxiliary through the utilization and promotion of websites, social media, and other electronic communications.
Ex. Place a link to www.ALAforVeterans.org in your personal email signature
Other ideas to help accomplish our main goal are listed in the Program Action Plan, along with mid-year and end of year report forms and specific criteria for Department/National awards.
PUBLIC RELATIONS COMMITTEE
PUBLIC RELATIONS PROGRAM
Download: Public Relations Summary Sheet
2019 – 2020 Programs Action Plan – Public Relations
The Auxiliary’s positive public image and excellent reputation in the community is no accident. The Public Relations program works to establish and maintain goodwill within the organization and with the general public and promotes the Auxiliary’s many worthwhile programs, events, activities and accomplishments through every available medium. Public Relations perform a dual function. Doing things well and making sure that the public is aware of the efforts and the results ensures continued community support an awareness of Auxiliary programs. Good publicity enhances and supports the Auxiliary’s recruiting efforts by attracting interested, eligible women and motivating them to become active members.