Public Relations Program

The purpose of the Public Relations Committee is to let our members, potential members and general public know who the American Legion Auxiliary (ALA) is, what we do and why we matter. We are a Community of Volunteers Serving Veterans, Military and their Families.

We need to establish and maintain a positive public image. We should build relationships in our communities, get to know our political figures, and make a list of media outlets (Newspaper, Facebook, Instagram, Television, Radio, etc…) Making lists is one of the most effective ways to help you figure out what media outlet can work best for you to promote the ALA.

Here are some questions to ask yourself.
Are you spreading the word about the ALA?
Are you sharing information?
Are you Branding yourself?
Are you doing our Mission?
Are you posting information in the newspaper, social media, etc…?

When we are posting things, we should remember the five W’s: who we are, what we do, why we matter, when we are holding an event and where is it being
held.

Familiarize yourself with ALA Public Relations Guide and Tips for Volunteer Recruitment Tools. There are media templates and samples available to help you
promote your event and patriotic holiday. Take advantage and learn more by taking a few ALA Academy courses. Visit the National Webpage: www.legion-
aux.org be sure and sign into the members only section.

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